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ADVERTISING TRENDS
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2011 SMALL BUSINESS E-MARKETING TRENDS
As a small business owner, are you ready for 2011? Business as usual is no longer what it once was; entrepreneurs must be more resourceful than ever to keep up with ever changing market demands. Here is a list of the major trends to think about for the upcoming year.
Social media is full steam ahead. Will this year be the year you attempt to brand yourself with a social media campaign, or perhaps your existing campaign needs more refinement?
Content will continue to play a primary role in gaining market share. The Internet is the fastest channel for instant access and sharing. However, with so many choices, meaningless content is easily vanquished with the click of a button. A growing number of business websites are opting to pay for content from trusted sources. What will be the fate of your online content for 2011?
Location-based advertising builds momentum. Google, Facebook, and other search facilitators are finding more ways to integrate location-based ads and search results for delivery to customers based on location parameters. How will you make sure that your business is noticed by interested consumers when they are physically nearby?
Mobile marketing predicted to explode. Smartphones are expected to be the main focus for location-based advertising due to the large success of the iPhone, Android, iPad, and other devices. Do you have content that is mobile device friendly?
Search engine optimization (SEO) rules may change. With the vast amount of pages on the Web coupled with location-based search features, search engines will also need to make enhancements to their SEO criteria. Is your website optimized yet?
Dynamic websites continue to be favored. More spending is expected for adding functionality that promotes e-commerce, social media, or customer service.
2010 COMMODITIES RALLY
Commodities ended up being the overall winners for 2010 in the capital market. According to thestreet.com, oil was up 22%, while copper was up over 30%, silver up 70%, also corn, wheat and coffee were all up about 50%, the biggest gainer was cotton which nearly doubled in price. Analysts and economists attribute the huge upswing in commodity prices to have resulted from the ongoing trend of recovering economies and growth of emerging markets. Global growth influences the dollar to decrease in value relative to foreign monetary values that are experiencing greater growth rates.
Top commodity picks for investors in 2011 are said to be palladium, potash, coal, copper and uranium.
While the domestic economy is not charging ahead of the other world economies, in terms of recovery activity, there is still significant growth overall. With long term rates at all time lows, 2011 may very well shape up to be a good year for the entrepreneur.
In the coming year, remember to call Global Advertising Services, 954-667-7795 to discuss your Marketing and advertising strategic business plans!
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